Simbrix and Friends Toy exhibition Hangzhou, China
Behind the scenes interviews at the Cultural and Creative Industry Expo in China.
I recently took a trip to China in order to attend a toy exhibition. It was a 5-day event and so I took this time to interview attendees. Many were locals and many were from the town of Nottingham. It was great to get other people’s views on the event as well as their opinions on Simbrix. Will it be a success in China?
Inspired by my children
After playing with his children and their favourite bead toys, the inventor saw them upset when their creations would easily fall apart before ironing together. This was the motivation for Simbrix.
Then began work on 400 prototypes, 1000 consumer tests, international Patenting over 3 years before we launched the project on Kickstarter and now have fans all over the world.
Our vision for Simbrix
We’re aiming for beautiful Art and Craft toys, equally wonderful for boys and girls, that encourage creative thinking, need few instructions and allow for fantastic play experience without compromise. We started with connecting brix that wow…