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Monthly Archives: January 2015

Gendered toys: Simbrix and Goldie Blox fight against gender roles in toys

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Girls play with barbie dolls, pink fluffy toys, kitchen play sets and prams. If you google ‘girl toys’ you’ll see more shades of pink then you would ever thought existed. If you do the same for boys, you’ll see mechanical toys, cars, boats, trucks, robots, a range of bright colours. Toys that encourage construction and technology. There’s a disparity, and there always has been. Toys are gendered, and girls feel out of place with a hot wheels track set in the same way boys would with a dolls house. It’s a problem, a toy for boys is more likely to…

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A Spongebob Simbrix Odyssey: The Beginning

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You may have seen the recent posts on our Twitter, two Simbrix (@Simbrix) designs for one of our favourite childhood shows here at the Simbrix office, Spongebob Squarepants. Of course the characters we chose were the magnificent Spongebob himself and his best friend, the slightly naive (to be kind) but big hearted Patrick. Creating those two designs were massive fun, but it got me thinking why stop there? Spongebob the show didn’t exist purely as Spongebob and Patrick, it was very much an ensemble cast. Who could forget the Squidward! Spongebob’s grouchy (not without reason) neighbour or Mr Krabs the…

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My very first Simbrix!

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My first Simbrix – Yoshi! On our Youtube, SimbrixTV we like to show off what Simbrix can do. We create videos to show off art from all types of genre’s as well as personal, unique creations. Today I was tasked with creating my own design for a video that would later be uploaded to Simbrix TV. Scary stuff! Legendary dinosaur pal of the Super Mario games, Yoshi, was the character of choice, and I had to design him in front of the camera. I’ve played countless hours of Super Mario Bros, 2 and 3, Super Mario World and Mario Kart…

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