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Monthly Archives: February 2016

Spring Fair: Our Retrospective

By | Events | No Comments

What is the Spring Fair? Held at the NEC in Birmingham, which is like a cross between an exhibition centre and  an airport, the Spring Fair is where all kinds businesses find leads for the coming year. We found everything from greeting cards, movie memorabilia and furniture to Christmas-music-playing automata. We were in Hall 5, which was dedicated to toys, games and gadgets, and where you had to watch out for swooping drones and the occasional businessman test-driving a skateboard. What Happened? For the 6 days of the fair, we had a steady stream of visitors who stopped to take a closer look at…

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Left Brain / Right Brain

Simbrix For Brain Health

By | Simbrix News | No Comments

Those of you who have followed our adventure so far will know that Simbrix was invented by a father for his children. His big idea was to give his kids a way to express their creativity without frustration. When Simbrix first came to craft fairs and other events, it proved to be a hit people of all ages.   Why? We believe that the success of Simbrix has something to do with the benefits of focused free play.  Throughout Simbrix’s two-year development, a lot of thought was given to the desired balance between creativity and logic. This balance is reflected in every aspect of the final design, from the interlocking mechanism to the feel…

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