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Category Archives: Kickstarter

Simbrix back on Kickstarter

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Two years after launching our first version of Simbrix to the world through Kickstarter, we have grown up quite a bit since. We also gained a huge amount of insight in what our new friends think about Simbrix and how they use them. We have been making little updates to our kits over the two year, changing inspirations, adding a new kit and finding new people to sell them. Last year I decided it was time to look  at the entire package and decide what was needed take Simbrix to the next level. So my team and I got all…

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Kickstarter: Our Retrospective

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Last week, we successfully funded our craft construction toy on Kickstarter. We raised about 290% of our goal, directly from preorders of Simbrix.  We set a modest goal as we wanted more than anything to get Simbrix into people’s hands and see what they would create with it. During two years of development and looking for ways to get the toy made and distributed, we have learned a lot from mistakes – not just our own but those of other Kickstarter projects too. First Time Around Our first Kickstarter campaign ran April and May 2015, and was managed by a very capable team of young people. However, we went in…

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Simbrix Launch Sequence

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KICKSTARTER LAUNCH SEQUENCE Here we are again, wiser, better prepared and ready to launch our second Kickstarter campaign. The efforts  of our first Kickstarter team has given us the insight to help other inventors and start-ups. They have also given us the experience we need to make Simbrix a success. While many of our original campaigners have gone on to their dream jobs, the torch has been passed to our new team – namely Peter & Fred – who are exploring the world of Simbrix on foot, horseback and by race car and rocket! We are delighted that our project green-lit by the admins at Kickstarter. We’re busy with our…

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Simbrix Kickstarter Launch and the modern complexity of crowdfunding.

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https://www.kickstarter.com/projects/simbrix/simbrix-art-and-craft-fusion-beads-to-connect-and So we are Live on Kickstarter. The real work begins. Kickstarter as a format is certainly an oddly wonderful one. A thing of science fiction 20 or 30 years ago. Connecting with strangers from all over the globe, working together to fund a new innovative idea. Crowdfunding as a whole is an incredible thing. You look at £1 and in today’s market, it doesn’t really stretch very far. A chocolate bar? A newspaper? 1/50th of the latest video game 1/300th of a new TV? But in crowdfuding £1 really does make the difference. The world is incredibly connected. We…

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Crafting a Kickstarter Video

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With the beginning of our Kickstarter campaign edging closer and closer, the Simbrix team today undertook a colossal transformation into a film crew to work upon the video to accompany our launch. Now on the surface, creating a Kickstarter video may seem like a straight forward thing to do. But as we found soon found out, it was anything but. The Kickstarter video is often the vocal point of any Kickstarter campaign. It needs to knock the audience out of the park. So while we knew that we had to demonstrate our product clearly and sharply, and also explain how…

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