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Category Archives: Press articles

Is Simbrix better than Lego? – We talk to the Leader of innovative teaching in Edmonton, Alberta.

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We asked the question about whether Simbrix is better than Lego, and in this podcast, we discuss with Sean Brass, a teacher from Neil M. Ross elementary school about how he transformed Simbrix pixel art beads and gave them an educational purpose than just a ‘creative puzzle’. As the ‘thought leader’ of innovation and education of his district in Alberta, he always wants the best for his students. In this interview, we get to meet Sean and find out how education has become more of a passion to him, than just a career choice. Introduction to Sean: Sean Brass discusses…

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Nominate that special person for ‘Simbrix Give a Gift’ #SimbrixGiveaGift

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We love Simbrix and know they create so much joy for those that play with them. But during this festive season, but it a tough world, not everyone gets wonderful gifts from those that love them. So Simbrix wants to you to nominate someone that has impressed you as to receive a gift of a Simbrix kit, that could not otherwise get a kit. As we approach the festive season and prepare for the happy times of celebration, we are reminded there are many amongst us that still struggle financially. Not all children will receive the latest toys or smartphone,…

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Toy inventor gets quizzed by 4th Grade children at Alberta School

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The inventor a new pixel brick toy gets interviewed by the 4th grade children at the Neil M Ross Catholic Elementary School, Alberta, Canada. In an effort to help his pupils make the connection between the lessons at school, need for creativity and resilience, Mr Sean Bass their teacher and leader of innovation in teaching for the Albert school district, invited Assim Ishaque, the inventor of Simbrix over to talk to his class via video conference call. ‘I wanted to teachers view on Simbrix and that led to Alberta’, but little did Assim know that they would find their way…

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Minecraft – what non players need to know!

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As a parent of three fanatic Minecraft players and inventor of toys that this community seem to love – its time that I got into this game and found out why they love it so much. Minecraft is one of the most popular online games, creating a virtual world from little graphical blocks. Created in Sweden in 2011 by a clever chap called ‘Notch’ it was bought by Microsoft making him very rich man! Minecraft is one of the most popular online games, creating a virtual world from little graphical blocks. Created in Sweden in 2011 by a clever chap…

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Simbrix gets interest from Argos and Hobbycraft

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As the popularity in Simbrix grows even more retailers are noticing our small pixelated bricks, reading our fab reviews and becoming more interested in the story of Assim the inventor of simbrix. This week Assim was interviewed for the Business expert website www.businessadvice.co.uk.  In the interview Assim talks to Fred Heritage about the journey of Simbrix from watching his children struggle with their Hama beads, to creating over 400 prototypes, a successful Kickstarter campaign, the launch this year and how important Amazon has been in reaching brixers across the globe. After meeting senior buyers from Argos and Hobbycraft, they were…

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We’ve been featured in the Daily Express!

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In the run up to Christmas exposure is everything for a small independent business like ours, so we’re pleased to tell all Brixers that news is spreading fast.  They tell us that ‘The good news for us is that construction toys are becoming more popular than ever with demand doubling recently’ The article in the Daily Express tells our story, from the very beginnings of the concept, the hard work we put into developing just the right brick (we experimented with over 400 protoypes!), to our fabulous Kickstarter campaign and advice and support we’ve had from great people along the…

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