Events, Simbrix News

Simbrix flying off to “connect and wow” in China

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Simbrix has been selected to exhibit at Hangzhou’s Cultural & Creative Industry Expo as guest of the Hangzhou government, along with 14 other creative businesses from the Midlands region of England.

Simbrix have been busy making preparations for their first exhibition in China – as part of a major delegation of businesses and universities selected to exhibit at the Hangzhou Creative and Cultural exhibition from 18th to 23rd September, as guests of the Hangzhou mayor.

“We had a huge number of applications for this prestigious event”, said Dr Jason Yu, Assistant to the CEO of Nottingham City Council for China Relations. “selecting only those organisations that have potential to do business on China; we are really pleased to have Simbrix be part of the delegation and exhibition”.

Simbrix does not require any translation and the growing number of middle class parents will be as excited with this local invention as children across Europe and America, where they also sell them. The support of the Hangzhou government represents a major step in building long lasting relationships with Nottingham and the City Council”.

Hangzhou is just a two hour drive from Shanghai and is the most prestigious events on the creative industry calendar in China, with over 125,000 visitors expected. 

“This is a great opportunity to share Simbrix to introduce ourselves to the growing Chinese market – especially for high quality creative and educational toys,” said Assim Ishaque, founder and inventor of Simbrix.

“I’m not quite sure what to expect, but it’s a massive market and really looking forward to exhibit. Hopefully we will make lots of new friends”

There are 15 organisations in the delegation, including Joan Wallington artist and book illustrator, Debbie Bryan – who runs a boutique arts and crafts store, as well as design engineering business, virtual reality developer. In addition we are joined by Nottingham Trent University, Loughborough University, Birmingham City University and Derby Quad.

Assim believes that “International trade takes time to build, but it’s an honour to be part of this delegation and looking forward to reporting back on positive outcomes from the exhibition.”

For further information, please contact Assim Ishaque, founder of Simbrix on +44 (0)7976 878882 or send and email through our contact us form :

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