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Simbrix gets interest from Argos and Hobbycraft

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Simbrix construction toyAs the popularity in Simbrix grows even more retailers are noticing our small pixelated bricks, reading our fab reviews and becoming more interested in the story of Assim the inventor of simbrix.

This week Assim was interviewed for the Business expert website  In the interview Assim talks to Fred Heritage about the journey of Simbrix from watching his children struggle with their Hama beads, to creating over 400 prototypes, a successful Kickstarter campaign, the launch this year and how important Amazon has been in reaching brixers across the globe.

After meeting senior buyers from Argos and Hobbycraft, they were excited about working with Simbrix to bring them to their customers across the country. We are not their yet – but working on making this happen in 2018.


Here’s some snippets from the interview with Assim:

(4) What makes you different and why should people take notice?

The most unique aspect about Simbrix is that creations stay together as long as the user wants them to, without the need to iron or glue.

Players can build a sturdy design that doesn’t fall to pieces but can also be taken apart and played with again. Users still have the option to make it permanent by ironing too.

There is no ability restriction either. Parents and adults have fed back to say they themselves find it enjoyable and relaxing playing with Simbrix. Creations can be as simple or complex as the user desires, which is why adults like it too.

Our fans tell us that Simbrix is one of the best toys in the bricks and bead category. Some have even said that Simbrix is better than Lego – a massive complement for a startup in the toy industry. Assim Ishaque Founder of Simbrix

(11) Who are your business heroes and why?

The first person that comes to mind is my dear Dad. He had ambition, tried his best and worked hard to make his little business ideas a reality.

I have always been impressed with the perspective of Martin Sorrell, the CEO of the advertising firm WPP – he always speaks with intelligence about business and politics.

And I would ultimately say my business heroes include all of the entrepreneurs who, despite the odds, took control and realised their ambitions.

If you’re interested in finding out more about the Simbrix story, including our Assim’s dreams for Simbrix in 5 years time, click here to read the full article.